The business community has long recognized the inherent importance of sustained investment in R&D to promote industrial excellence. General Electric CEO Jeff Immelt, serving as the Chair of the President's Council on Jobs and Competitiveness, has said "the mistake we make is by not making enough bets in markets that we're experts in." In the absence of such investment, services become stagnant and unresponsive to the constantly changing demands of the market. For a science-based agency, the argument is even more compelling; in place of market drivers, NOAA must remain responsive to the needs of the Nation, and do so in the face of challenges that cover a diversity of disciplines, time scales, and degrees of impact. Innovation is “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations.” Ideas and inventions are necessary for innovation, though alone they are not sufficient. Innovation is the process of using ideas and inventions to create value. NOAA is committed to supporting innovation throughout its R&D enterprise to improve the understanding, products and services that support the Nation.