Improved understanding of how NOAA’s stakeholders consume information.
NOAA’s success in performing its mission depends on successful communication of its objectives and scientific and economic information and guidance with stakeholders and the public. Consequently, NOAA needs social science research on how best to communicate the scientific content of its data, products, and guidance to achieve optimal societal benefit.
- Apply qualitative research methodologies to assess targeted audiences and engage stakeholder groups at the community level to improve NOAA's capacity to efficiently inform decision-making R
Optimize NOAA web presence with respect to communicating NOAA objectives, activities, products, services, and public issues D